10 Must Needed Features in Cashback Script to Make Profitable Online Business

10 Must Needed Features in Cashback Script to Make Profitable Online Business

Want to start a coupon cashback website of your own, but not able to make out whom you should choose to develop a website for you? Here is a 10 points guide to help you gauge the cashback website technically and make your decision easy on choosing the best cashback script.

Often I have seen people exploring to start a professional coupon cashback website, but have very little exposure to the technicality behind it. Most people have used a cashback website themselves and think to start on their own to tap huge potential into this business segment.

While the coupon cashback industry is bullish, it’s important to understand that we need to have a robust website to survive in a highly competitive environment.

Before knowing which all features you must have in a cashback script, let me briefly share the potential of a cashback coupon website as a profitable business.

As per the independent analysis, there are mainly five reasons why a cashback website is a better choice.

  •  Cashback is $84 billion+ industry
  •  Cashback website annual revenues is $4.5 million+, far more than coupon only websites
  •  People prefer to place an order via the cashback website for high values orders
  •  Cashback website helps to get repeat customers and improve loyalty
  •  It creates a win-win situation for all involved stakeholders

The following features must be there in any robust, scalable, and professional coupon cashback website script:

1. Automated cashback tracking

As you might be knowing, tracking for orders placed via your cashback website is being done by either merchants or affiliate networks. Your website must be seamlessly connected with those merchants/networks so that cashback data is synced automatically in real-time without any transmission loss and delay in reporting tracked cashback to users.

Needed cashback script:

KVHSolutions’ developed cashback script captures all outgoing clicks. It is tightly connected using RestAPI with all leading affiliate networks & merchants viz.

  • Flipkart Direct
  • Snapdeal Direct
  • eBay Direct
  • Admitad
  • Optimize Media Group
  • vCommission
  • Playroom
  • conversion
  • ClickOnce
  • iCubesWire
  • DGM

The above list covers 100% of monetizable merchants including, but not limited to Myntra, Jabong, Paytm, MakeMyTrip, Yatra, Oyo Rooms, Rediff, Shopclues, ClearTrip, ixigo, and hundreds more.

Other Script in Market:

As per our study, they have either none of the integrations available or if at all there, then, it’s only with has offer platforms.

Impact of this feature:

You need to export CSV from these multiple sources every day, or multiple times a day. Format the CSV file as per their sample CSV and then import it.

Due to this, the tracking of cashback takes time and user experience is hampered, prone to mistake, and cause havoc to users. Moreover, it’s very difficult to keep track of everyday status updates for past orders.

2. Automated cashback status update

Whenever an order is placed, the network/merchant tracks the order with status as pending, once it’s verified with the merchant it is updated as confirmed, after certain days (when return period is over) it’s made as validated and during their billing cycle it’s updated as payable and finally paid out.

You need to keep these statuses updated on your cashback website for users to get real time updates on their earning data and enable them with cashback withdrawal.

Needed cashback script:

It takes care to keep all these statuses updated automatically in sync with those networks/merchants. No manual intervention required.

Other Script in Market:

Admin needs to manually update these statuses on each & every order either by CSV upload or manually.

Impact of this feature:

Delayed updation, wrong updation, and prone to bad user experience. Admin needs to be too vigilant every day to keep this updated.

3. Highly customizable user interface

It’s important to be continually innovative to sustain in the market full of innovation and competition. Therefore, you need to keep customizing your website front-end to offer the best user experience all the time.

Needed cashback script:

The cashback script is integrated seamlessly on your choice of WordPress theme of your choice. WordPress is known for its strength of easy customization without knowing any real coding or web development. In fact, KVHSolutions is the only company to provide PHP based cashback script integration on your choice of WordPress theme and integrate it seamlessly. Moreover, the front-end website is open source so that you can change whatever you wish without contacting KVHSolutions.

Other Script in Market:

Almost all scripts available in the market are built using PHP, which is difficult, time-consuming, and requires technical coding and programming knowledge to customize even tiny features. Most scripts are encrypted for customization, hence, you need to contact the developer every small change.

Impact of this feature:

Difficult to customize without programming knowledge. Encrypted scripts prevent you to customize without support from those script providers. KVHSolutions script is developed in such a way that you can migrate to other websites/user interfaces easily and quickly.

4. Tracking with multiple extra parameters

The cashback business will sustain only if you have robust tracking implemented on your website. Much missing cashback will lead to being perished from the market.

Needed cashback script:

KVHSolutions cashback script uses five extra parameters with every outgoing link. It’s very easy to create smart affiliate links. The entire process of creating smart affiliate links is automated with KVHSolutions coupon API for hundreds of merchants.

Other Script in Market:

There is no concept of smart affiliate links. Usually, tracking happens only with one or two extra parameters.

Impact of this feature:

When you attach multiple extra parameters, you are actually making sure that the sale is attributed to the right customer without any missing sale. There is no pain to create links manually when KVHSolutions coupon API is used. This reduces the overall time spent on converting links to trackable links and improves tracking efficiency.

5. Refer and Earn

It’s imperative to have thousands of users promoting your brand based on their own experience. Therefore, it is important to have a refer & earn module implemented with a workable concept. At the same time, your script must prevent any misuse of the functionality by creating multiple fake accounts and claiming cashback, which will otherwise kill the very purpose of refer & earn.

Needed cashback script:

KVHSolutions has highly efficient refer & earn functionality. It is a cookie-based refer & earns module which can be promoted via social media pages, email, SMS, etc. Also, it tracks and attributes referrals even when users just click on that link and don’t sign up immediately, after return after N days and create an account on your website. As a website owner, you can set this duration to retain the cookie.

Also, users required to fulfill the main three conditions before withdrawing cashback and referral earning;

  1. Must have verified mobile number via OTP
  2. Must have placed an order via your cashback website
  3. Must have accumulated Rs. N as cashback balance (which can be set by admin)

Other Script in Market:

There’s simple refer & earn which captures referral when somebody clicks on those links. It’s prone to be misused and hardly efficient in real life.

Impact of this feature:

You can run Refer and Earn promotion without fear of being misused. Get thousands of real and genuine users on your website by offering attractive referral bonuses.

6. Transactional email alerts

You need to keep your users updated about their tracked cashback, status change, missing cashback tickets, and referral system performance.

Needed cashback script:

KVHSolutions provides a notification email service setup that is fully automated. On every action, the user is sent an email so that he is updated all the time. Promotes him to visit your website often.

Other Script in Market:

There are email templates set for very limited actions and the configuration of automated email sending is not robust and customizable.

Impact of this feature:

Users should get information in email and promoted to login into your dashboard to get more returning customers. Improved user experience and high chances of getting more & more return customers.

7. Fraud user detection

You need to prevent fraud users from registering multiple times on your website and ruining the ecology and killing the essence of the refer & earn module.

Needed cashback script:

There is a module to detect fraud users logging from the same IP with multiple user IDs. Moreover, mobile verification by OTP prevents this kind of users significantly.

Other Script in Market:

There’s no control over multiple users logging from the same IP and mobile verification is not being done at all.

Impact of this feature:

Run your website with maximum genuine users and improve the overall user experience by giving them a higher reward for being genuine.

8. Multi-tier cashback structure

Almost all merchants have a multi-tier cashback structure that varies from category to category. It’s very important that all these cashback structures are featured for users so that they are aware of how much cashback they would get upfront.

Needed cashback script:

You are free to create multiple cashback structures for various categories as per your choice.

Other Script in Market:

Most cashback scripts, except for a few, provide the ability to set a multi-tier cashback structure for a store.

Impact of this feature:

Relevant information about cashback % is available upfront for your users. This enhances overall trust by users on your website and brings transparency.

9. Smart cashback calculation

For every merchant, the cashback structure varies category to category, and also sometimes it’s a flat cashback, and other times it’s in %. There should be a smart setting to handle this so that instead of setting it at the store level, the cashback website admin can control at all store / global level and keep changing at the store level based on seasonal sales.

Needed cashback script:

Just set how much % of your earnings you wish to pass on to the customer in one place. Automatically, the script will take care of all calculations smartly and award the cashback to users accordingly.

i.e. Flipkart offers a 10% affiliate commission on the sale of footwear. A user placed an order via your website worth Rs. 1000/-. You will get Rs. 100 as affiliate commission. Now, you wish to pass on Rs. 60 to the customer for this order, so, just set 60% as the cashback amount to be passed on to the customer, and the script automatically calculates the cashback amount and shows Rs. 60 to customer.

Other Script in Market:

No relation to what commission you get, you need to mention either a flat amount or % of the sale amount to pass on to the customer as cashback. This may lead to more cashback being passed on to the customer then what you might get if set improperly. You need to keep track of every commission structure change and keep these settings updated in real-time to prevent loss. Moreover, mostly these settings are not back-compatible and any change also affects all past transactions in most scripts available in the market.

Impact of this feature:

This is very crucial when merchants are frequently changing their commission structure. Most scripts are not capable of handling dynamic changes in commission % or amount. KVHSolutions cashback script with smart cashback functionality is developed in such a way that any change with commission doesn’t affect your profit even if you miss to update structure on time.

 10. Support on business operations

A coupon cashback website is not just a website, but a business with multiple operations and a set of tasks. It’s important that you get a hand holding of all these aspects when you launch a website to become profitable as quickly as possible.

Needed cashback script:

KVHSolutions is known for our domain knowledge and expertise. We know affiliate marketing from start-to-end as a business operation. Our strength lies in providing inputs, suggestions, and help our customer launch their start-up easily and become profitable in a short span of time.

Other Script in Market:

Most script providers have no support system in place for affiliate business.

Impact of this feature:

Nobody is aware of everything from day one and hence, hand-holding is very crucial to start and run a business effectively and convert it to be profitable. While our strong domain knowledge is always available for you, we also believe in making most operations of the business automated so that you can focus on making your website bigger and bigger by effective marketing.

CONCLUSION:

After having read 10 points above, you would now have recognized the complexity of the cashback website and can evaluate each script provider more objectively.

As it’s evident, KVHSolutions has automated most aspects of the business so that, as a business owner, you can focus on business development leaving all monotonous work to automated cashback script.

When you want to start a business, never restrict your vision to what you see now, but see through walls and anticipate forthcoming demand and try to implement now. Our cashback script is future-ready, highly scalable, and customizable for all future enhancements, automation to enable you to adopt things before the trend.

Nowadays, it’s key to differentiate your business from others. KVHSolutions is the only company that develops highly customizable and fit-to-customer business solutions.

It is important to keep operation costs lower to reach breakeven in a shorter period of time and become profitable immediately after that. Now, this can be done by investing in automation initially and hence reducing the running cost of the go. Thus, reach breakeven in a really short time and enjoy better profitability.

Happy entrepreneurship!

Click here to request a quote for a highly professional, scalable, and robust cashback script.

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